Salewa outdoor apparel

Salewa is a prominent technical mountain sports brand with deep roots in the Alpine region. Founded in Munich during the 1930s, the company initially focused on leather and saddlery goods before transitioning into high-quality outdoor gear like ski poles and ice axes.

In the 1990s, the brand's headquarters moved to South Tyrol, Italy, which remains its heart today. Under the ownership of the Oberalp Group, Salewa has transformed into a global leader for mountaineering, trekking, and climbing equipment. While the brand's design and engineering are centered in Bolzano, Italy, production is distributed across several countries including Vietnam, China, and various European locations to ensure high-performance standards for their technical apparel and hardware.