Ace Candeggina Classica

Ace Candeggina Classica is an iconic household cleaning brand primarily known for its liquid bleach and disinfectants. The brand originated in Italy and became a staple in European households for laundry brightening and surface sanitization. It was originally developed and marketed by Procter & Gamble.

Today, the brand is managed under a significant partnership. Fater S.p.A., a joint venture founded in 1992 between Procter & Gamble and the Angelini Industries group, holds the rights and handles the manufacturing of Ace products. Most of the production takes place within Italian facilities, such as the historic plant in Pescara, ensuring the product maintains its European quality standards. The ownership structure reflects a collaboration between a major Italian industrial group and a global American consumer goods giant.