M&M's Peanut confectionery

M&M's Peanut is a world-renowned confectionery brand known for its distinctive candy-coated peanuts. The brand was originally created in 1941 by Forrest Mars Sr., of the Mars family, and Bruce Murrie, the son of Hershey’s president (hence the name M&M). Originally intended for soldiers to keep chocolate from melting in warm climates, it has evolved into a global snack icon.

Manufacturing for the European and Portuguese markets typically takes place in major production hubs, such as France or the United Kingdom. Although the brand has a deep American heritage, it is now an integral part of the global portfolio of Mars, Incorporated. The brand continues to be family-owned through Mars, Inc., remaining independent of public stock market fluctuations while maintaining a footprint in over 100 countries.