New Balance footwear

New Balance is a globally recognized American sportswear brand that has maintained a unique position in the athletic footwear market since its inception in the early 20th century. Originally founded as the New Balance Arch Support Company, the brand became famous for its technical innovations in orthopedic supports before transitioning into high-performance running shoes in the 1960s.

What sets the brand apart from many of its competitors is its significant commitment to domestic manufacturing. While the majority of its global supply is produced in Asia—specifically Vietnam, China, and Indonesia—the company continues to operate five manufacturing facilities in the United States (Maine and Massachusetts) and a major facility in Flimby, United Kingdom. These 'Made in USA' and 'Made in UK' collections are premium lines within the brand's portfolio, emphasizing craftsmanship and heritage.

Unlike many other major sneaker brands that have been acquired by large multinational conglomerates, New Balance has remained a privately held company. It is owned and controlled by the Davis family, which has ensured the brand's independence and focus on performance-led design for decades. Today, the brand is a staple in both the professional athletics world and the global fashion scene.