Wrigley's Extra White Sweetmint

Extra is a globally recognized brand of sugar-free chewing gum, originally launched by the William Wrigley Jr. Company in 1984. It was the first sugar-free gum from Wrigley and has since become one of the most popular gum brands in the world, known for its long-lasting flavor and beneficial dental properties, such as whitening and oral hygiene support.

While the brand originated in the United States, it is produced in several locations globally to meet regional demand. For the European and UK markets, production often takes place in facilities such as Plymouth in the UK or in France and Poland. Ownership transitioned in 2008 when Mars, Incorporated acquired the Wrigley Company. Today, it operates under the Mars Wrigley segment, maintaining its status as a market leader in the confectionery industry.