Lev Vel Kartoffelbåde (Potato Wedges)

Lev Vel is a private label brand primarily associated with the Danish retail conglomerate Salling Group. These Kartoffelbåde (potato wedges) are seasoned, skin-on frozen potato products designed for convenience cooking. As a private label product, the manufacturing can occur in various locations across Europe depending on seasonal potato harvests and contracting, though often produced in Denmark, Belgium, or the Netherlands.

The brand 'Lev Vel' focuses on providing affordable, everyday food items for Danish consumers through supermarket chains like Netto and Føtex. The ultimate owner of the brand is Salling Group, which is owned by the Salling Foundations, ensuring that a significant portion of the profits is reinvested into Danish culture, sports, and charity.