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Avon Beauty and Personal Care

ownerRegent LP (USA)
originUnited States
manufacturedmultipleCountries

Avon is a globally recognized beauty and personal care brand with a history spanning over 135 years. Originally founded in the United States, the brand revolutionized the beauty industry through its direct-selling model, often referred to as 'Avon Calling.' Today, the brand produces a vast range of products including cosmetics, skincare, perfumes, and personal hygiene items.

Over the decades, Avon's manufacturing footprint has expanded globally to serve its extensive network of independent representatives and customers. Production facilities are located across various regions, including Latin America, Europe, and Asia, reflecting its international reach. In 2020, a significant shift in ownership occurred when the Brazilian beauty conglomerate Natura &Co acquired Avon Products, Inc., creating one of the world's largest pure-play beauty groups.

In early 2024, Natura &Co announced a potential separation of Avon and Natura into independent publicly traded companies to unlock more value. Despite these corporate restructurings, the brand remains headquartered under the umbrella of its parent company's strategic leadership in Brazil and the UK. The brand continues to focus on social causes, particularly women's empowerment and breast cancer awareness, maintaining its legacy as a company for women.

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