DIA Snack Maniac! Sweet popcorn

DIA Snack Maniac! is a private-label popcorn brand exclusively distributed by the Spanish supermarket chain DIA (Distribuidora Internacional de Alimentación). Launched as part of their modern snacking rebranding, these sweet popcorns are typically manufactured by specialized Spanish snack food producers like Liven S.A. to meet the retailer's specifications.

Originally founded in Spain in 1979 as part of the French Promodès group, DIA became an independent entity from Carrefour in 2011. Since 2019, the company has been under the ultimate control of the LetterOne investment group. The brand remains deeply rooted in the Spanish retail market, focusing on affordable consumer goods produced mostly within its primary operational territories in Europe and Latin America.