Icebreaker merino wool apparel

Icebreaker is a pioneering New Zealand outdoor performance apparel brand, famously known for its extensive use of merino wool. Founded in 1995 by Jeremy Moon, the brand was built on the philosophy of sustainable, natural alternatives to synthetic outdoor gear. It revolutionized the market by creating high-quality base layers and activewear that leverages the odor-resistant and temperature-regulating properties of sheep fleece.

While the brand's heritage is deeply rooted in New Zealand and its merino wool is sourced from the Southern Alps, manufacturing occurs globally, primarily in China and Vietnam, to meet international demand while maintaining technical standards. Since 2018, Icebreaker has been owned by the American conglomerate VF Corporation, joining other iconic outdoor brands. This ownership has helped scale Icebreaker's reach while maintaining its commitment to transparency and natural fiber innovation.