Makeup Revolution Cosmetics

Revolution Beauty, often known as Makeup Revolution, is a British cosmetics brand that disrupted the beauty industry by offering high-quality, cruelty-free products at accessible price points. Since its founding, the brand has expanded globally, becoming a staple in retailers like ULTA and Superdrug.

While the brand's creative direction and research occur in the United Kingdom, manufacturing is primarily outsourced to facilities in China and Taiwan to maintain affordability. The brand is owned by Revolution Beauty Group PLC, which underwent significant corporate restructuring and leadership changes to stabilize its market position for 2024 and beyond. It remains a publicly traded company on the London Stock Exchange (AIM).