Vimto fruit cordial

Vimto is a distinctive fruit-flavored cordial that has become a cultural phenomenon, particularly in the Middle East and the United Kingdom. Originally created in 1908 in Manchester, England, by John Noel Nichols, it was initially marketed as a health tonic under the name 'Vim Tonic.' The secret recipe includes a blend of grape, raspberry, and blackcurrant juices, flavored with herbs and spices.

While the brand remains headquartered in the UK, it has a significant international production footprint. In the Middle East, where it is a staple during Ramadan, it has been manufactured under license by the Aujan family for nearly a century. This localized production has helped it become one of the region's most recognized brands. Today, the brand is owned by Nichols plc, which oversees its global distribution and licensing agreements across various beverage formats, including concentrates, ready-to-drink cans, and carbonated varieties.