SOS Jasmine Rice

SOS is a historic and globally recognized rice brand with deep roots in the Mediterranean region. Originally founded in Spain, the brand has grown to become a household staple across Europe and other international markets, known for its consistent quality and diverse range of rice varieties, including Jasmine, Basmati, and traditional Round rice.

While the SOS brand originated in Spain under the company Saluda y Compañía (later Herba), the Jasmine rice specifically is often sourced from Southeast Asian countries like Thailand or Cambodia to ensure authenticity in flavor and texture. The product shown includes labeling for Central European markets like Slovakia (SK), reflecting its broad distribution network.

Today, the brand is owned by Ebro Foods, S.A., a Spanish multinational food group that is the global leader in the rice sector. Ebro Foods operates with various local subsidiaries, such as Podravka in some Central European territories, to manage regional distribution and shelf presence.