Mountain Dew Citrus Blast soft drink

Mountain Dew is a world-renowned citrus-flavored soft drink brand. It was originally created in the 1940s by Barney and Ally Hartman in Knoxville, Tennessee, USA. Initially developed as a mixer for whiskey, the brand underwent several formula revisions before becoming the citrus beverage known today. In 1964, the brand and its rights were acquired from the Tip Corporation by PepsiCo, which propelled the drink to international fame.

Today, Mountain Dew is manufactured in multiple countries across the globe through a network of PepsiCo bottling facilities and licensed partners. In Europe, the 'Citrus Blast' variant is a common branding for the classic flavor. Ownership remains strictly with PepsiCo, an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo continues to manage the brand's global identity and distribution strategies for 2026 and beyond.