Cien Kiwi Shower Gel with Kiwi Seeds & Rice

Cien is a specialized private-label health and beauty brand primarily developed for the German global discount supermarket chain, Lidl. The brand was established to provide high-quality cosmetic and hygiene products at a competitive price point, competing directly with major global personal care brands.

Manufacturing of Cien products is decentralized to optimize logistics and costs, frequently utilizing contract manufacturers across Europe, particularly in Germany and Spain, depending on the specific product line and regional market.

As a house brand, Cien is owned and managed by the Schwarz Group, one of the largest retail conglomerates in the world. This ownership structure allows the brand to benefit from Lidl's extensive international distribution network while maintaining a reputation for value and dermatological testing.