Lucozade Energy

Lucozade is a quintessential British brand with a rich history dating back to 1927. Originally developed by chemist William Walker Hunter in Newcastle as a glucose-based medical drink for the ill, it was first known as Glucozade before being rebranded. Over the decades, it evolved from a hospital-associated tonic into one of the world's most recognizable energy and sports beverage brands.

The brand underwent a major ownership shift in 2013 when GlaxoSmithKline sold its iconic Lucozade and Ribena business. Today, the brand is owned and operated by the Japanese conglomerate Suntory, through its UK-based division. Manufacturing continues to have a strong British footprint, with significant production facilities located in Coleford, Gloucestershire, which serves as a major hub for its European supply chain.

Now positioned as a lifestyle and performance beverage, Lucozade continues to expand its flavor profiles and low-sugar alternatives. Its transition from a British pharmaceutical staple to a global beverage powerhouse under Japanese ownership highlights the brand's enduring appeal across different markets and consumer needs.