Aussie Aussome Volume Shampoo

Aussie is a prominent hair care brand synonymous with its Australian heritage and the iconic kangaroo logo. Founded in 1979 by American hair stylist Tom Redmond, the brand was inspired by the unique botanical ingredients he found while visiting Australia, such as Australian White Strawberry used in this specific volume-enhancing formula. While the brand emphasizes its Australian roots in its marketing and ingredients, it has been an international operation for several decades.

Originally launched by the Redmond Products company, the brand achieved significant success before being acquired by world-leading consumer goods corporation Procter & Gamble (P&G). Today, the brand's headquarters and ultimate ownership reside in the United States. Due to its global footprint, production is decentralized across multiple countries, with major manufacturing facilities located in France, the United Kingdom, and the United States to serve regional markets efficiently. Despite its American ownership and international production, Aussie remains a staple in the personal care aisle, known for its playful branding and specialized hair treatment products.