Action brand product

The product shown is a container or packaging for a brand distributed by Action, a prominent Dutch international discount retailer. The label indicates the item was manufactured in China and imported to Europe via the company's headquarters in the Netherlands.

Action was founded in the Netherlands in 1993 and has since expanded rapidly across Europe. The brand's products are typically sourced globally, often from China, to maintain low price points for consumers. The ultimate ownership of the brand lies with 3i Group plc, a British multinational private equity and venture capital company that has controlled the retailer since 2011.