First Price Rasp

First Price Rasp is a staples pantry product consisting of finely ground breadcrumbs, primarily used in Scandinavian cooking for breading fish, poultry, or as a crunchy topping for dishes like lasagna. The brand 'First Price' is a discount private label managed by Dagrofa in Denmark, designed to provide high-quality basic food items at a lower price point compared to name-brand competitors.

While the brand is well-known in both Denmark and Norway, the specific ownership and distribution channels differ between the countries. In Denmark, the brand is owned and distributed by Dagrofa, which supplies retail chains like SPAR, Min Købmand, and Let-Køb. The manufacturing of these staples often takes place within Denmark or the European Union to ensure consistent supply and competitive pricing.