Eat Natural Soft Fruit Bars Apple

Eat Natural is a prominent British health food brand founded in 1997 by Preet Grewal and Praveen Vijh. Initially starting in an office in Epping, the brand quickly established itself through its commitment to making snacks using simple ingredients and minimal processing. The product range, which included fruit and nut bars, granola, and cereals, became a staple in the UK health snack market.

The manufacturing for Eat Natural products is primarily located at their own 'Makery' in Halstead, Essex, United Kingdom. This dedicated facility allows the company to maintain control over the quality and ingredient sourcing for their range of soft fruit bars and other confectionery products.

In early 2021, the Italian global confectionery giant Ferrero Group acquired Eat Natural. This acquisition brought the British brand into one of the world's largest chocolate and snack portfolios. Despite the change in ownership, Eat Natural continues to operate as a distinct brand within the Ferrero ecosystem, maintaining its headquarters and manufacturing roots in the UK under the oversight of the Ferrero Group headquarter in Luxembourg.