Cushelle Tubeless Quilted toilet tissue

Cushelle is a leading brand of toilet tissue particularly popular in the United Kingdom and Ireland. The brand was originally launched as Charmin by Procter & Gamble in the UK market, but was rebranded to Cushelle in 2010 following the acquisition of P&G's European tissue business by SCA (Svenska Cellulosa Aktiebolaget).

Today, the brand is owned by Essity, a global hygiene and health company that was spun off from SCA in 2017. Cushelle products, including the innovative Tubeless Quilted variety shown, are manufactured in various locations across Europe, including major production facilities in the United Kingdom to serve the local market. The brand is well-known for its mascot, Kenny the Koala, and its focus on softness and sustainability initiatives like removing cardboard cores to reduce waste.