Picnic Licht Bruisend Water

Picnic Licht Bruisend Water is a private label sparkling water product offered by the Dutch online supermarket chain, Picnic. As a private label brand, Picnic sources its bottled water from local Dutch springs or bottling facilities to ensure efficient delivery and freshness within its purely online retail model.

Since its founding in Amersfoort in 2015, Picnic has focused on a 'milkman' style delivery system, and its house-brand products are a core part of its value proposition. The brand is owned and operated by Picnic Technologies B.V., which remains headquartered in Amsterdam. While the company has expanded into Germany and France, its operational heart and home market for these private label drinks remains focused on corporate entities within the Netherlands.