Action Hand Gel

This product is an antibacterial hand gel sold primarily through Action, a large European discount retailer. The barcode provided (8710444219648) reveals it is a private label product managed by Action B.V. and typical of their hygiene range.

The brand reflects the retail strategy of Action, which was founded in Enkhuizen, Netherlands, in 1993. The product is manufactured within the Netherlands to supply its vast network of stores across Europe.

Ownership of the brand and the company lies with Action B.V., which is majority-owned by the British private equity firm 3i Group plc. This ownership structure allows the brand to maintain its position as a leading discount retailer in the European market while expanding its personal care and household offerings.