Belbake Tabletop Sweetener

Belbake is a private label brand primarily associated with the international discount supermarket chain Lidl. The brand focuses on baking ingredients and tabletop enhancers, such as this calorie-free sweetener found in Italian markets.

Because Belbake is a retailer's own brand, the actual manufacturing often takes place across various European countries depending on the specific supplier contracts held by Lidl. Lidl, and by extension the Belbake brand, is owned by the Schwarz Group, a German multinational retail group that ranks as one of the largest retailers globally.