Action Fruit-tella Sjoes

This product is the Action Fruit-tella Sjoes, a fruit-flavored confectionery item. The brand Fruit-tella was originally founded in the Netherlands in 1931 and was developed by the company Van Melle.

Today, the brand is owned by Perfetti Van Melle, an Italian-Dutch multinational corporation formed in 2001 after the merger of the Italian Perfetti Group and the Dutch Van Melle company. Ownership remains consistent into the mid-2020s, with the company headquarters located in Amsterdam, Netherlands, and Lainate, Italy. Manufacturing typically occurs in multiple European locations, including dedicated facilities in the Netherlands.