Via Verde Bio Primia Farro Perlato

Via Verde Bio is a specialized organic brand under the Primia umbrella, which is an Italian private label distribution brand. The product shown is pearl farro, an organic grain sourced from sustainable agriculture.

Primia represents a consortium of Italian retailers and distributors, meaning the brand is deeply rooted in the Italian territory. The raw materials like farro are typically farmed and processed within Italy to maintain the organic standards and local quality expected by the brand's customer base. The ultimate ownership lies with Agorà Network, a major Italian consortium that manages private labels for various independent regional supermarket chains.