Made O'Meter
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Our Planet is a specialized outdoor apparel brand primarily known for its functional hiking and trekking clothing, such as the trousers shown in the image. The brand focuses on providing technical gear for outdoor enthusiasts, often emphasizing durability and weather resistance.
Originally established as a private label within the Dutch retail landscape, it has been a staple for outdoor consumers in the Netherlands. The manufacturing of their products takes place in global textile hubs, typically in East Asia, to maintain a balance between technical performance and competitive pricing for the European market.
The brand is owned by the ANWB (Algemene Nederlandse Wielrijdersbond), the Royal Dutch Touring Club. As the ultimate owner, ANWB oversees the distribution and product development through its network of retail stores across the Netherlands and its online platform, ensuring the gear meets the specific needs of Dutch travelers and outdoor explorers.
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