Morrisons Savers Dark Chocolate

Morrisons Savers Dark Chocolate is a budget-friendly confectionery product offered by the British supermarket chain Morrisons. Part of their 'Savers' range, which focuses on providing essential pantry staples at low price points, this product represents the retailer's private-label strategy to compete in the value market.

While Morrisons is a deeply rooted British company, their chocolate products are often sourced through large industrial suppliers that may manufacture in multiple European countries or the UK. Since 2021, Morrisons has been owned by the American private equity firm Clayton, Dubilier & Rice (CD&R), which took the company private in a significant acquisition. This shift in ownership has transitioned the brand from a UK-listed public company to a subsidiary of a US-based investment firm, although its operational headquarters remain in Bradford, West Yorkshire.