Starbucks Coffee Capsules

Starbucks at Home and Global Coffee Alliances

The Starbucks brand originated in Seattle, Washington, USA, in 1971, founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker. While the coffeehouse experience is managed by Starbucks Corporation, the retail consumer goods side—specifically products sold in grocery stores like these coffee capsules—is part of a strategic Global Coffee Alliance.

Since 2018, Nestlé has held the perpetual rights to market Starbucks consumer-packaged goods and foodservice products globally, outside of Starbucks coffee houses. These specific espresso capsules, which are compatible with Nespresso machines, are primarily manufactured in Switzerland at Nestlé's specialized production facilities.

Nestlé, headquartered in Vevey, Switzerland, is the ultimate owner of the distribution and production rights for these retail products. The brand continues to focus on ethical sourcing in partnership with Conservation International, as noted on the packaging, maintaining the heritage of the original American brand while utilizing Swiss manufacturing and global distribution networks.