Crownfield Breakfast Cereals

Crownfield is a well-known private label brand specializing in breakfast cereals, predominantly sold within the European market. The brand offers a wide variety of products ranging from cornflakes and muesli to granola and chocolate-filled pillows, positioning itself as a cost-effective alternative to major international cereal brands.

The production of Crownfield items is diversified across various European countries to optimize logistics and meet regional demand. Most manufacturing facilities are located in Germany, the United Kingdom, and France, often utilizing third-party contract manufacturers that specialize in grain processing and cereal production.

Ownership of the Crownfield brand resides with Lidl Stiftung & Co. KG. As a private label, it is part of Lidl's strategy to provide exclusive, high-quality products under their own trademark. The brand is managed centrally from Germany, where the parent company is headquartered, and remains a staple of Lidl's grocery portfolio globally.