Lay's Oven Baked Roasted Paprika potato chips

Lay's Oven Baked Roasted Paprika is a popular line of baked potato chips that offers a lower fat alternative to traditional deep-fried snacks. The brand has a deep history originating in the United States when Herman Lay opened a snack food operation in Nashville, Tennessee, in 1932. Today, the brand is a global powerhouse available in dozens of countries with localized flavors.

Ownership of the brand transitioned significantly in 1965 when the Frito Company and H.W. Lay & Company merged to form Frito-Lay, Inc., which then merged with Pepsi-Cola to become PepsiCo. As we look toward 2026 and beyond, PepsiCo remains the ultimate owner of the brand. Manufacturing of Lay's products is highly localized; for the European market, products are often manufactured in regional plants located in countries like the Netherlands, Belgium, and Poland to ensure freshness and supply chain efficiency.