Alteza Arroz Integral

Alteza Arroz Integral is a brown rice product marketed under the Alteza brand, which is a prominent private label (store brand) in the Spanish retail market. This brand is specifically associated with the Euromadi group, a leading European multi-retailer purchasing and services organization.

The rice is primarily sourced and packaged in Spain, a country with a significant domestic rice production industry (notably in regions like Valencia, Andalusia, and Extremadura). As a private label product, it is designed to offer a balance between quality and affordability for consumers shopping within the Euromadi network of supermarkets. Ownership remains within the Spanish corporate structure of Euromadi, which manages the brand's distribution across its various member retail chains.