AXA Havrering Mandel & Hasselnöt

AXA is a prominent Scandinavian cereal brand with its roots firmly planted in Sweden. Originally founded in 1910, the brand has become synonymous with oat-based breakfast products, emphasizing health and whole grains. The product shown, Havrering Mandel & Hasselnöt, is part of a range that highlights high fiber and whole grain content, specifically tailored for the Nordic market.

The brand is owned by Lantmännen, an agricultural cooperative owned by Swedish farmers. This ownership structure ensures that the production process is closely tied to local agricultural practices. Most AXA products are manufactured in Sweden, particularly at Lantmännen's facilities in Järna or Moss (Norway), utilizing grains sourced primarily from Nordic farms. As a leader in the grain industry, Lantmännen manages the entire value chain from field to fork, focusing on sustainability and quality.