Mûr à point Avocados

Mûr à point is a brand specializing in ready-to-eat fruits, primarily avocados, sold in French retail markets. The brand is part of the extensive portfolio of the Compagnie Fruitière, a family-owned French company founded in Marseille in 1938.

Compagnie Fruitière is the leading producer of fruits in the Africa-Caribbean-Pacific region, owning vast plantations and control over its logistics chain. While the brand is French in origin, the avocados themselves are sourced globally to ensure year-round availability, typically harvested from countries such as Peru, Chile, Israel, Kenya, or Spain depending on the season. The 'Mûr à point' label indicates that the fruit has undergone a specific ripening process in specialized ripening centers located in France or near consumer hubs to ensure the fruit is perfectly ripe upon purchase.