Winni's Piatti Concentrated Dishwashing Detergent

Winni’s is Italy's leading brand in the eco-friendly cleaning sector, known for its commitment to sustainability and plant-based ingredients. The product shown is a concentrated dishwashing liquid that utilizes surfactants of vegetable origin and natural degreasers derived from biofermentation.

Originally created by the Italian company Madel S.p.A. in the late 1990s, the brand was a pioneer in bringing green household products to the mass market. In early 2022, Madel and its Winni's brand were acquired by Bolton Group, a major Italian multinational. This acquisition allows the brand to leverage global distribution networks while maintaining its core mission of environmental responsibility and Italian manufacturing heritage.