The Soap Academy Hand Soap

The Soap Academy is a personal care brand primarily known for its liquid hand soaps and hygiene products. It is a private label brand developed and owned by the Danish retail group Salling Group. The brand focuses on providing affordable, stylishly packaged household hygiene essentials for the Nordic market.

Originally founded in Denmark, the brand's products are manufactured within the European Union, with a primary production focus in Denmark to supply local retail chains. As a proprietary brand, it does not have an independent company history outside of its parent distributor.

Today, the brand is owned by Salling Group, Denmark's largest retailer, which also operates Netto, Føtex, and Bilka. This ownership structure ensures that the brand remains a staple in Danish households through direct distribution.