Made O'Meter
Discover where a brand or product originates
Dogman is a leading Scandinavian brand specializing in pet products, accessories, and food. Originally founded in Sweden, the brand has grown significantly to become a dominant force in the Nordic pet retail market, catering to dogs, cats, small animals, and birds.
While the brand's design and strategic operations are rooted in Sweden, manufacturing is carried out across multiple countries globally to ensure a diverse and high-quality product range. Dogman operates as part of a larger corporate structure, focusing on both retail distribution and its own branded pet specialty stores across Sweden, Norway, Denmark, and Finland.
The brand is currently owned by the investment company AB Traction. This ownership has allowed Dogman to expand its footprint through acquisitions and sustainable business growth within the pet care industry.
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