Cadbury Picnic Chocolate Bar

Picnic is a classic chocolate bar consisting of milk chocolate, peanuts, wafer, caramel, and rice crisps. It was first launched in the United Kingdom in 1958 by the Cadbury family business. The brand is celebrated for its 'irregular' shape and crunchy texture, quickly becoming a staple in many Commonwealth nations including Australia, Canada, and New Zealand.

While originally a British staple from the Bournville heritage, the brand's production now spans various global facilities to meet regional demands, with major manufacturing hubs in the United Kingdom, Poland, and Australia. The ownership transitioned significantly in 2010 when Cadbury was acquired by Kraft Foods, which later split its grocery and snack businesses. Today, the brand is owned and managed by Mondelēz International, a world leader in snacks and chocolate headquartered in the United States.