Regina paper tissues

Regina is one of the most recognized consumer brands in the paper hygiene market, particularly famous for its toilet paper, kitchen towels, and tissues. The brand originated in Italy and is a core part of the Sofidel Group's portfolio. Regina is well known for its high-profile marketing campaigns and partnerships, such as being an official sponsor of the Giro d'Italia cycling race, as indicated on the packaging.

The product is manufactured primarily in Italy, where the parent company maintains extensive production facilities, though it is also produced across various European plants to serve local markets. The ownership has remained consistently Italian through the Sofidel Group, which has transformed Regina from a domestic success into a leading international brand found in many countries across Europe.