ASICS Athletic Footwear and Apparel

ASICS is a globally recognized Japanese athletic equipment company. The brand name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'. Founded in the late 1940s, the brand initially gained fame through the development of basketball and running shoes, eventually becoming a staple in professional sports and lifestyle markets.

While the brand's heart and engineering center remain in Japan, its manufacturing footprint is global to meet international demand. Production primarily occurs in various Asian nations, including Vietnam, Indonesia, and China, following the industry standard for high-performance athletic gear. ASICS operates as an independent public company, maintaining its heritage while leading in sports science through its Research Institute of Sports Science.