Jägermeister Liqueur

Jägermeister is a world-renowned German herbal liqueur crafted from 56 different herbs, blossoms, roots, and fruits. The brand's origin dates back to 1878 when Wilhelm Mast founded a vinegar factory in Wolfenbüttel, Germany, but it was his son, Curt Mast, who developed the secret recipe for the liqueur in 1934 and launched it in 1935.

The production remains centralized in Germany to ensure quality and consistency, with the core concentrate produced exclusively at the headquarters in Wolfenbüttel before being shipped for bottling. The brand is deeply rooted in hunting traditions, as seen in its iconic logo featuring Saint Hubertus' stag with a glowing cross between its antlers. Today, it stands as one of the most successful spirit brands globally, maintaining its independence under the Mast-Jägermeister SE parent company.