Swiffer cleaning products

Swiffer is a prominent brand of cleaning products developed by Procter & Gamble (P&G). Since its introduction in the late 1990s, it has revolutionized the way people clean floors and surfaces by utilizing 'trap and lock' technology through disposable cloths and pads. Swiffer products are sold globally, with manufacturing facilities located in various countries including the United States, Canada, and parts of Europe to serve diverse regional markets.

The brand is a flagship in the cleaning tools category under its parent company, Procter & Gamble. Known for innovation in time-saving cleaning solutions, Swiffer products range from dry sweepers and duster tools to the WetJet mopping system. It has remained under the ownership of P&G since its invention, benefiting from the conglomerate's massive global distribution network and research capabilities.