Peaq Consumer Electronics

Peaq is a proprietary brand developed by the MediaMarktSaturn Retail Group to provide high-quality consumer electronics at competitive price points. The brand focuses on delivering modern technology in categories such as audio systems, televisions, monitors, and various household electronics.

While the brand was conceived in Germany by MediaMarktSaturn to serve the European market, the actual manufacturing of Peaq products is mostly outsourced to specialized original equipment manufacturers (OEMs) in China and other global manufacturing hubs. This allows the brand to maintain its focus on design and affordability while utilizing global production scales.

Today, Peaq is fully owned and managed by the MediaMarktSaturn Retail Group, which is itself part of the CECONOMY AG holding company. As an in-house brand, its distribution is primarily handled through MediaMarkt and Saturn retail outlets across Europe.