Johma Sellerie Salade

Johma is a household name in the Netherlands, famously known for its 'Oet Twente' (from Twente) branding which highlights its regional roots in Losser, Overijssel. Since its founding in 1968, the brand has specialized in chilled spreads and deli salads, positioning itself as the market leader in the Dutch chilled salad category.

The product is manufactured primarily in the Netherlands at their facility in Losser, ensuring that the local heritage of the brand remains a core part of its production process. Over the decades, the brand has transitioned from a local family-run business to being part of a larger international portfolio, maintaining high standards for snack and meal-side salads.

Currently, Johma is owned by the Signature Foods group, a major player in the European chilled food sector. Signature Foods is headquartered in the Netherlands and is owned by the British investment firm Pamplona Capital Management. This ownership structure allows Johma to maintain its local Dutch identity while benefiting from international distribution and investment resources.