Salling FRI Baby Wipes

Salling FRI baby wipes are part of the Salling Group's private-label range, specifically designed for sensitive skin with a focus on being perfume-free and allergy-friendly. The 'FRI' sub-brand is a Danish line that prioritizes health and environmental certifications, such as the Nordic Swan Ecolabel and the AllergyCertified mark.

While the brand is deeply rooted in Danish retail culture, the manufacturing of these wipes typically takes place in Poland, a common production hub for non-woven hygiene products in Europe. The brand belongs to Salling Group, Denmark's largest retailer, which operates major chains like føtex, Bilka, and Netto. Historically known as Dansk Supermarked, the company is now primarily owned by the Salling Foundations, ensuring that the brand remains under Danish ownership and that profits are reinvested into the business and various philanthropic causes across Denmark.