Fairy Max Power washing up liquid

Fairy is one of the most iconic household names in cleaning, specifically renowned for its efficiency in tackling tough grease. The Fairy brand originated in the United Kingdom, where it was first introduced as a versatile soap by Thomas Hedley & Co. Today, it stands as a leading brand in the dishwashing segment, particularly in the UK, Ireland, and various European markets.

The product featured, Fairy Max Power, highlights contemporary innovations in homecare, such as inverted bottle design and anti-leak technology for easier application. While the brand has deep British roots, its manufacturing is now global to meet market demand, occurring in several countries with major production facilities located in regions like the European Union.

Fairy is owned by Procter & Gamble (P&G), a multinational consumer goods corporation based in the United States. P&G acquired the brand through its purchase of Thomas Hedley & Co. in the early 20th century. Under P&G's stewardship, Fairy has expanded from simple bar soap to a wide array of concentrated liquids and dishwasher tablets, maintaining its position as a household staple across the globe.