Harboe Soft Drink

Harboe is a well-known Danish beverage brand with a rich history dating back to its founding in 1883 in Skælskør, Denmark. The brand is famous for providing a wide range of affordable beverages, including beer, energy drinks, and various sodas such as the popular exotic and cola flavors.

Today, the brand remains under the control of the original founding company, Harboes Bryggeri A/S. While its heart remains in Denmark, it has expanded its manufacturing footprint to include significant production facilities in Germany (Dargun) and Estonia, allowing it to supply a broad international market across Europe and beyond. The company is publicly traded on the NASDAQ Copenhagen stock exchange but maintains its headquarters and primary operations in the town where it all began.