Alpro Oat Milk

Alpro is a pioneering brand in the plant-based food industry, founded in Belgium in 1980 with a focus on soy-based products. Over the decades, it expanded its portfolio to include oat, almond, hazelnut, and coconut alternatives, becoming a leader in the European market.

Today, Alpro is owned by Danone, the French multinational food-products corporation, following Danone's acquisition of WhiteWave Foods in 2017. While the brand remains deeply rooted in its Belgian origins with major production facilities in Wevelgem, its manufacturing network covers multiple European countries to meet regional demand. In Italy, the products are distributed and managed through Danone's local subsidiaries, maintaining its status as a staple for vegan and lactose-free consumers.