Lotto apparel

Lotto is a historic Italian sports brand founded in 1973 in Montebelluna, Treviso. Originally specializing in tennis footwear, it expanded into basketball, volleyball, athletics, and football, becoming a global icon in the 1980s and 1990s. The brand is recognized by its double-diamond logo, representing the overlapping of two sports fields.

Today, while the brand's creative and strategic roots remain in Italy, production is outsourced to multiple countries worldwide to maintain global distribution. In 2021, the brand's intellectual property was acquired by WHP Global, an American brand management firm based in New York, which now oversees its international growth and licensing. Under this ownership, Lotto continues to combine its Italian heritage with modern performance technology.