Wintertraum Mini Elisen-Lebkuchen

Wintertraum is a specialized private label brand used primarily by the discount supermarket ALDI for seasonal Christmas sweets and pastries. These Mini Elisen-Lebkuchen are a premium type of German gingerbread, traditionally originating from Nuremberg.

Typically produced in Germany by specialized seasonal bakery manufacturers like Lambertz or Wicklein for ALDI, the brand represents a festive commercial entity rather than a standalone manufacturing company. As a private label, the ultimate ownership lies with the ALDI SÜD and ALDI NORD corporate groups, headquartered in Germany. The brand is strictly seasonal, appearing in stores globally only during the autumn and winter months to cater to holiday demand.