Croma Consumer Electronics

Croma is a retail powerhouse in India, serving as the country's first specialized omni-channel electronics retailer. Founded to provide customers with a seamless shopping experience for electronics and home appliances, it operates both large-format brick-and-mortar stores and a robust online platform. The brand is known for offering a wide array of third-party international brands alongside its own private-label range of products.

While Croma's private-label electronics are designed for the Indian market, their manufacturing is diversified. Many of the brand's proprietary products, such as air conditioners, televisions, and kitchen appliances, are sourced from Original Equipment Manufacturers (OEMs) located in China and India. This allows the brand to maintain competitive pricing while ensuring the latest technological features are accessible to the average consumer.

Croma is a subsidiary of the Tata Group, one of India's largest and most respected multinational conglomerates. It is managed by Infiniti Retail Ltd., which identifies as a 100% subsidiary of Tata Sons. This ownership provides Croma with significant logistical advantages and a high level of consumer trust, deeply rooting it in the Indian economic landscape while it utilizes a global supply chain for its product assembly.